It may seem like all the successful startups found funding early on. But is it so? And if yes, how much funding is enough for a startup to take off? How much money is enough to start?
Possible explanations are:
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Some businesses choose to start on a smaller scale, and it does not matter in the end
Some founders have a culture of over-raising
Some types of businesses are more attractive to investors
So, how much money do you think you need?
Putting these personality and culture issues aside, does it really cost more to build a Google than a Facebook? If their cost is about the same (which I think is the case), then could it be that the connection between how much cash you have and how much value you create is very loose?
This is true in writing. Books written by writers while in jail or starving are as good as written by well-fed writers. Nelson Mandela, Oscar Wilde, O. Henry, and Martin Luther King showed that misfortune tends to bring out some of the best writing. But could this be true for startups? Intuitively, the opposite seems true: more money makes more money.
The answer I think is in covering your basic needs. The basic needs of a startup are people. Once you have enough money to attract the people you want, a place for them to work, and computers to work on (they probably have their own) you’ve got all you need to do what startups are supposed to do – create value.
But there is always a way to spend more money in a startup. Marketing would be the biggest one. You can lease a fancy office and buy design-y furniture. All of this helps to boost morale, but it is one step removed from the actual value creation. And the fancy chairs cost you a piece of the company, though.
Learn more about finance and accounting outsourcing at Aristotle Consultancy.
Source – funders and founders
