How big conglomerates are setting themselves up for the big ecommerce leap

download (24) Diversified conglomerate Tata group, which is giving shape to its ecommerce venture code named Tata Mall has hired between 35 and 50 executives who will work out Mumbai’s new business district.

Tata Mall, which will be a subsidiary of Tata Industries, has hired a mix of internal recruits and some from Tata Administrative Services, he said. The online venture, which will sell both retail goods of Tata Group companies as well as other retailers, will allow the customer to book products online, check them at one of the stores and even cancel the order if unsatisfied with it at the store.

Meanwhile, Reliance Industries is also stepping on the gas and is readying its supply chain, riding on its retail chain Reliance Fresh. It has started hiring executives with experience in ecommerce platforms for its online and strategy teams.

Aditya Birla Group has already built a team under a unit called Aditya Birla Online Fashion, which has 30-40 executives based out of Bengaluru. It has hired executives from Myntra and Homeshop18, among others. “The conglomerates’ ecommerce plans are more of a reaction to what Flipkart and Amazon have been able to do,” said a consultant at one of the big four advisory companies who has been advising large business houses on their strategy.

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