Snapdeal infuses additional $20 M in GoJavas

Snapdeal v2Ecommerce giant, Snapdeal, owned by Jasper Infotech Private Limited, invested $20 million in Gojavas. Gojavas, founded in 2013 has been a leader in providing reliable logistics and supply chain solutions to its business partners. Using state of the art technology, and hands on approach to providing expertise to its customers, it has one of the fastest growing platforms in India.

This is the second time Snapdeal has invested in this company- the first time being just a couple months ago. This strategic partnership also gives Snapdeal 20% minority stake in Gojavas. Snapdeal has been working for last couple months to strengthen its supply chain and logistics and has invested millions of dollars towards this goal. Now, with its second large investment in Gojavas, Snapdeal has been fortifying its supply chain by opening up over 40 fulfillment centers across 15 cities that would take care of logistics, warehousing and liaisons with courier companies.

Since, Snapdeal does not have its own logistics and supply chain management sector, it is important for them to partner up with a firm that has been providing services to companies like Jabong, and Forever21 to give them a much –needed backbone for its financial dealings.

With the money from the Snapdeal, Gojavas’ plan is to become more successful and further expand its reach. Proceeds from the latest round of equity financing will be used by Gojavas to expand its footprint to include 100 more cities within the next 6-12 months and thereby battle the ever-so- competitive ecommerce sector in this country.

Snapdeal with, competition like Flipkart and Amazon, has also reported a partnership with KPMG to highlight the importance of the e-commerce sector for growth of the small and medium enterprises in India. It is safe to say that with such exposure and guidance, Snapdeal is on its way to an international e-commercial success with Gojavas right behind!

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Source – Economic Times

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