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E-commerce start-ups have identified a new way to differentiate themselves from the already cluttered online spacethey’re giving customers a chance to turn entrepreneurs through their platform. Apparel brand Freecultr, which operates both online and offline stores, recently launched ‘FREECULTR Express’, a crowd-sourced design platform that allows people to create and sell t-shirts through their tee-store […]

Analysts see this an attempt by these local firms to create a vast business space using their deep pockets to keep potential competition at bay.

The Retailers Association of India (RAI) has opposed the invitation for stakeholders’ consultation meeting on FDI policy in e-commerce sector, saying that retail should be classified on the basis of category of goods and services provided and not on the basis of channels like brick and mortar stores or e-commerce. “We, at RAI, believe that […]

It’s hard to stay on top of everything in the social media space because there’s so much happening at any given time. The problem is compounded if you have multiple accounts to handle.

Fair competition is supposed to be a culmination of firms competing to establish their dominance, maximizing social benefit in the process, could this road to dominance be destructive in a battle of unequals? The Indian startup story is witnessing several battles, where firms with more resources are leveraging, among other things, their clout over the […]