Analytics and Insights
We have statistical & quantitative analysis capabilities to provide specific & actionable insights to our clients. This helps clients to take informed decisions and do timely course correction to their strategy.
Customer Analytics
- Customer behavior related insights
- Life style based analytics and location analytics
- Cross-Sell and Up-Sell of products
- Customer segment identification & attractiveness
- Customer churn analytics
Market Analytics
- ROI around marketing decisions
- Segmentation and time series analysis
- ROI on channels, geography and campaign
- Key driver identification
Visualisation
- Charts
- Info graphics
- Interactive pictures & Animation
Pricing and Profitability
- Pricing and trade-off with EBITDA, PBT and PAT
- Correlation and performance analytics
- Forecasting and sensitivity analysis
Automation
- Application development to automate time consuming and repetitive tasks
- Dashboards for Management Decision Support
- Excel (VBA) and SQL server Or SQL PaaS on Azure cloud based tool development
Statistical Analytics Support
- Linear Regression, Logistic Regression, Multinomial Logistic Regression
- ARMA, CART, CIR++
- Compression Nets, Decision Trees
- Gaussian Mixture Model, Genetic Algorithm
- Monte Carlo Simulation, D-Optimality etc