Analytics and Insights

We have statistical & quantitative analysis capabilities to provide specific & actionable insights to our clients. This helps clients to take informed decisions and do timely course correction to their strategy.

Customer Analytics

  • Customer behavior related insights
  • Life style based analytics and location analytics
  • Cross-Sell and Up-Sell of products
  • Customer segment identification & attractiveness
  • Customer churn analytics

Market Analytics

  • ROI around marketing decisions
  • Segmentation and time series analysis
  • ROI on channels, geography and campaign
  • Key driver identification


  • Charts
  • Info graphics
  • Interactive pictures & Animation

Pricing and Profitability

  • Pricing and trade-off with EBITDA, PBT and PAT
  • Correlation and performance analytics
  • Forecasting and sensitivity analysis


  • Application development to automate time consuming and repetitive tasks
  • Dashboards for Management Decision Support
  • Excel (VBA) and SQL server Or SQL PaaS on Azure cloud based tool development

Statistical Analytics Support

  • Linear Regression, Logistic Regression, Multinomial Logistic Regression
  • Compression Nets, Decision Trees
  • Gaussian Mixture Model, Genetic Algorithm
  • Monte Carlo Simulation, D-Optimality etc

Team with experience of Advanced Excel, R, SPSS, SAS, SQL, Python, Tableau, QlikView, Agile, Hadoop, Spark etc.

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